Link building is a strategy for promoting a website by generating a range of natural backlinks from external sources. Undoubtedly, these backlinks serve as endorsements of trust and authority for the website, enhancing its visibility, increasing visitor traffic, and improving its ranking in search results.
It’s also important to note that search engines are becoming increasingly stringent with this type of promotion every year. Therefore, avoiding mistakes in link building is crucial.
If you are a beginner and looking to avoid mistakes in link building, it is advisable to seek help from professionals in this field. It is best to contact a link building agency for expert guidance and support. There are many mistakes that can lead to undesirable consequences.
Link building mistakes
- Auto Posting and Auto Registration
If your website appears in numerous directories and you start posting links or comments on forums, this can catch the attention of search engine bots, potentially leading to penalties like lower rankings or even a temporary ban of up to six months.
A similar mistake can occur with blog comments. Providing insightful, well-supported comments that demonstrate expertise from a company account can enhance your company’s authority and improve its search engine positioning. However, leaving vague comments such as “Great!” or “Interesting!” without demonstrating a deep understanding of the subject can harm your site’s reputation and lower its ranking. It’s essential to clearly showcase your knowledge and expertise.
- Guest Posting
This type of promotion is able to bear fruit if you focus on quality, not quantity. If the article you published in the blog contains useful information, the article is written competently and covers a wide range of readers, it will benefit the resource. If the article is ordered on the exchange, written by an inexperienced copywriter only for the link mass, then wait for sanctions.
- Lack of Relevant Links
Some site owners close any links leading to third-party resources from indexing. This is a mistake! Do not be afraid to link to authoritative sources. Search engines on the contrary note quality link building.
- Buying Low Quality Links
Buying low quality links can be tempting for beginners, but it spoils the link profile of the resource and can lead to a penalty.
- Using Low-Quality Links
Links from low-quality sites can be detrimental to your site. Avoid using links from sites that are not relevant to your topic or that have low rankings. Usually such sites have a lot of spam and links are placed on gray or black topics.
- Broken Links
Check your resource so that your site does not have broken links. This applies not only to internal linking, but also to outgoing links. When changing the URL, for one reason or another, consider whether this page is not referenced by any third-party resource or blog. Users will not encounter a 404 page. Set up redirects so the user can get the information they came for.
- Abuse of Link Exchanges
Link exchanges can be useful, but overuse of this practice can result in a penalty from search engines.
- Use of Hidden Links
The use of hidden links, such as links with a text color that matches the background, can be considered deceptive and can lead to a penalty. Links should be indicated with a different color.
- Lack of Diversity in Links
Using the same types of links can make search engines suspicious. Use different types of links such as text links, images and social signals. Also dilute your link profile with links from different cms, links can be article links, from profiles, from comments.
- Excessive use of anchors
Overuse of the same anchor text can make search engines suspicious. Use different variations of anchor text and avoid using exact match keywords.
- Forming unreadable URLs
Search engines prefer CNC, i.e. human-understandable URLs that will immediately show the user – in what section he is in and what content awaits him there. It is important to use a keyword query in the name of the URL – it also affects the ranking of the page.
- Ignoring social signals
Social signals such as likes, retweets and comments can improve your site’s position in search results. Don’t ignore them.
- Lack of link mass monitoring
Monitoring your link mass will help you keep track of its growth and identify any suspicious links that could be detrimental to your site. There are enough services online to evaluate your link mass, don’t avoid evaluating your links as well as your competitors. Be sure to keep an eye on how your rendition competitors are developing. This will be extremely helpful.
- Building link mass too fast
Building your link mass too quickly can make search engines suspicious and penalise you. Build your link mass gradually and naturally. At the same time, you should realise that your links should be visible to search engines. If Google doesn’t know about your links they don’t work. Google itself has recently been involved in the crawl budget debate, yet there are limits to the specific possibilities in which Google decides whether or not to crawl a particular resource.
So, you should be careful when link building so that you don’t make silly mistakes. If you are not a professional in this case, it is best to contact the experts and your website will be better visible to search engines.
